People are a lot more likely to participate in sustainable actions and behaviors when they see that their peers are already participating. Observation, reputation, and the fear of missing out within a collective prove to be key drivers for participation in a new behavior.
First of all, I would like to congratulate Mariëlle Smit on her appointment to the Bold Future of 2022! You are a deserved winner. It is inspiring to see how you have brought Mama Deli throughout the Netherlands in 2 years. Second, I am very happy to meet our fellow finalists. Liesbeth and Violet from POM Amsterdam, what a power women you are! The color and cheerfulness you bring with your clothes is fantastic!
7 years ago, Yvette Watson and Geerke Versteeg started as entrepreneurs and built two successful impact businesses since; PHI Factory and The 2B Collective. Others recognize this success too, because on behalf of this passionate and driven entrepreneurial couple, Yvette Watson is among the last three finalists of the Bold Future Awards, as part of the Bold Woman Awards. The other empowered women are Mama Deli's founder Mariëlle Smit and POM Amsterdam's founders Liesbeth & Violet Lotgering.
How a ‘simple’ mindset shift triggered a profound personal and professional change, with a conviction for the need of social innovation.
More than a year ago, my personal and professional life took a turn. New insights about myself, our society and the earth made a profound change in me. I will foster a better world now. My change in mindset, lifestyle and behaviour made me realise: behavioural change is the key to a transition to a sustainable future. How cool that The 2B Collective crossed my path! They change mindset and behaviour of large groups of people around sustainability and other related topics. In this blog, I tell you more about my path, what underpinned my changes, what impact the changes have on me and why participating in the Websummit in Lisbon, Europe's tech summit, is an important milestone for me.
We are proud to announce that The 2B Collective has become friend of De Klimaatalmanak: the tangible result of a new international movement that wants to change the systems that cause climate change. De Klimaatalmanak is the Dutch translation of The Carbon Almanac and it will come out on June 21.
The Almanac is an initiative of well-known American marketing guru Seth Godin. His aim is to use the almanac and the international Carbon Almanac Network to create a global movement committed to mitigating climate change. More than 300 people from all over the world worked on this book that aims to inform, inspire but above all activate towards collective action.
