About The 2B Collective

2B billion people and a passionate team.

We are the greatest and strongest force of all: people!

Learning and accelerating together. Through our gamified learning programs, we activate large groups of people in the transition to a climate-neutral, circular, and inclusive society.

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#powerofthecrowd

We believe in the power of the collective. People learn in large groups. A better world starts with yourself, but by using the power of the crowd we can accelerate on a large scale and realize a real movement.

#changetheworldplaying

People learn by doing, and act when it's fun! With our gamified engagement programs, organizations and sustainable movements can activate us on the most important societal issues of this century.

#datadriven

We believe in the power of the collective. People learn in large groups. A better world starts with yourself, but by using the power of the crowd we can accelerate on a large scale and realize a real movement.

We do what we believe. And we believe in what we do.

Advisory board.

Pieter van Osch 
Board member scaling up
   About Pieter
Pieter believes that successful entrepreneurs are sparks for purposeful progress, and 2B Collective is perfectly positioned for this. Pieter's expertise started as the co-founder of two VC-backed software companies in Germany and Scotland, first-hand experiencing growth phases in an international software company. He brings hands-on scaling experiences, a global business network, practical insights and scaling-up tools. He contributes his own hands-on scaling experiences, an international network and the experience of working with almost 1,000 European scaleups being a certified coach of the Scaling up methodology. Pieter's drive to support 2B Collective on its growth journey is quite simple. 2B offers an appealing and scalable learning platform for educational and fun impact games. It is an optimal mix of sound business acumen, scalable proposition and impact for a better world.
Paul Citroen
Board member strategic finance
   About Paul
With a background in IT and human capital (he owned a student agency he started during his studies Computer Science), Paul has a wide knowledge of finance and human resources. Being a non-conventional entrepreneur, he nowadays uses his experience and creativity to advise start-ups and scale-ups. Preferably companies that use the possibilities of the digital age to create a healthy planet, happy people and a sustainable future. That is why he is part of the advisory board of The 2B Collective. That, plus the fact that he likes the people behind the company. When asked what he does for a living, he usually answers: “I do great things with great people”. He finds both at The 2B Collective.
Paul Pietjouw 
Board member IT strategy
   About Paul
Proactive and entrepreneurial team player who keeps a common goal in mind and delivers. Excellent stakeholder management. Oversees what is needed, provides structure and adjusts (if necessary). Dares to ask difficult questions, ensures clear choices and therefore an effective strategy. Extensive experience as a sparring partner, (external) strategist and / or Board/MT member to set course and consolidate. Keen on finance & governance and on the feasibility of a business case, both at various start-ups and scale-ups. Provides services and products that work. Core values: honest, transparent and open.
Maurits Groen 
Board member impact strategy
   About Maurits

Founders.

Geerke Versteeg
Co-founder
   About Geerke
Superpower
Decisive powerhouse: brings structure to our growth ambition.

Skills
Executive leadership, circular economy expert, fixing complex matters.

Strengths
Realisation power, encouraging teams, Rockefeller fanatic.
Yvette Watson
CEO & Co-founder
   About Yvette
Superpower
Impact mastermind: brings passion and determination to global change.

Skills
Activator, transformational leadership, expert sustainable development.

Strengths
Visionary, positive mindset, beyond boundaries.

The team.

We are driven IT professionals and experts in sustainability, circularity, biodiversity, and inclusive society. Our team is enthusiastic, and we have an energetic approach. We are inspired and purpose driven.

Lisa Broos
Business developer
         About Lisa
      Superpower
      Early bird know-it-all: has been working with the platform since the beginning.

      Skills
      Growth-hacking, business development, sustainability expertise.

      Strenghts

      Energetic, structured.
      Klaartje Geerts
      Team assistant
         About Klaartje
      Superpower
      Positive multitasker: backbone of The 2B Collective with a passion for games.

      Skills
      Administration, communication, social media planning.

      Strenghts
      Pragmatic, organized, positivity.
      Sander Foekema
      Product owner
         About Sander
      Superpower
      Tech veteran: from AI to implementing tech projects: he has done it all.

      Skills
      Agile technology delivery, stakeholder management, team leadership.

      Strenghts
      Positivity, adaptability, maximizer.
      Shanna de Lang
      Implementation manager
         About Shanna
      Superpower
      Best of both worlds: Used to be a programmer, now shines in helping clients make the best of their platform.

      Skills
      Creativity, user experience.

      Strengths
      Design thinking, process-oriented.
      Tessa Semey
      Projectmanager
         About Tessa
      Superpower
      Creative trainer: with a background in teaching in climbing, she teaches our partners everything they need.

      Skills
      Analytic, organizational skills.

      Strenghts

      Flexibility, customer-oriented.
      Anoek Neele
      Business developer
         About Anoek
      Superpower
      Creative go getter: passionate theatre maker turned into sales tiger closes our deals.

      Skills
      Growth-hacking, writing.

      Strenghts

      Maximalizer, action-oriented.

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      Contact

      Mail us
      info@the2bcollective.com

      Call us
      +31 (0)180 22 22 23

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