As The 2B Collective, our aim is to reach a total of 2 billion people. 25% of the world's population. This number is not chosen randomly, we based it on the findings of sociologist Damon Centola. His research changed the overall opinion about the social tipping point. Because in the past decades, it was believed that at least 51% of a group had to change their opinions in order to cause universal change. Damon Centola proved this to be wrong: his research indicated that if 25% of a group pushed the change, the rest of the herd will eventually follow.
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